Hey there,
I’m Caitlin!

I like to think of myself as part designer, part marketer, and full-time advocate for mixing creativity with strategy. Throughout my career, I’ve evolved from a Graphic Designer to a Marketing Activation Manager, where I've honed the art of making marketing look easy (spoiler: it's not).

I thrive on turning data into compelling stories and believe that good design isn't just a part of the job – it's a passion that elevates everything. My experience ranges from creating visually compelling designs to steering marketing programs with a steady, albeit sometimes caffeinated, hand. Collaborative problem-solving? That's my forte. Process optimization? In my sleep.

When I'm not busy at work, you might catch me exploring the latest design trends or refining my baking skills. Take a look around; my work speaks louder than words, but I'm always up for a good chat about the latest marketing trends or design innovation. Let's make something memorable!

Areas of Expertise

Marketing Activation
Brand Strategy
Strategic Planning
Project Management
Branding
Graphic Design
Art Direction
Design Principles
Typography
Illustration
Photography
Photo Retouching
Cross-functional Collaboration
Data Analysis
Communication
Creative Leadership