At Bisnonna Bakeshop, a local bakery celebrated for its authentic Italian treats, I spearheaded both marketing and design efforts. My role was pivotal in capturing and communicating the artisan, handmade essence of traditional Italian baking. This included a comprehensive redesign of the Bisnonna website and all email marketing content, managing social media channels, and revamping all print materials, infusing each with the brand's unique artisanal spirit.

Strategically planning content six months in advance ensured a consistent and engaging narrative across all platforms. These efforts not only strengthened the bakery's brand identity but also enhanced customer engagement and interaction with our marketing materials. The project stood as a testament to the ability to blend creative design with effective marketing strategies, driving tangible results in a dynamic retail environment.